Kent of Inglewood is a shop that was spun off of the Knifewear brand to sell items that interest the company, but aren’t kitchen oriented. Primarily men’s toiletries and outdoor accessories. The brand has been in flux since its creation in 2014, and it is on its third redesign. I have been a part of all three. There is a case study to be written about my experiences creating an identity for a shop with an identity crisis. Instead of that though, please regard the most recent iteration of Kent of Inglewood, one that I believe has legs that will carry it for some time. ❦
